Furniture firm suits new logo with changing trend

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Furniture firm suits new logo with changing trend 

CEBU, Philippines – Aside from unveiling its new logo, a furniture company trends with the innovation and modernization as it showcased its latest outdoor furniture collection.

Heritage Muebles Mirabile Export Inc. president and Chief Executive Officer (CEO) Charles Lim said that the company’s name itself symbolizes antique items but it needs to go with the trend in today’s ever-changing market.

He added that they used to have a traditional logo but they have to change it to a contemporary one to complement its new collection.

“As we make another milestone of our 18 years of growth in the furniture industry, Heritage enters a new phase as we unveil our new company logo and proudly share to you our latest collection,” he stated.

But he clarified that amidst the changes, Heritage still offers the same quality, comfort and durability of its products which it was known for and provide non-stop creativity with its designs.

While Sunshine Lim, Heritage Chief Marketing Officer, said that the company has now opened its doors to the local market aside from its exporters.

Committed to offer world-class quality furniture, she noted that the company is able to exceed expectations of their buyers because of its punctual delivery and disciplined workers.

Focusing more on sustaining the laborers’ welfare, she assured that they will continue to support their workers who are skilled with exceptional craftsmanship.

Considering outdoor items as in demand in the market, she further said that the company inculcates product research and development in its operations as it looks after the demands and needs of the clients.

Meanwhile, Cebu Governor Gwen Garcia said that aside from the creativity and innovation of Cebu, Cebuanos are most known for its culture and heritage.

By Grace Melanie I. Lacamiento (The Freeman) Updated April 28, 2012 12:00 AM


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