MANILA, Philippines — The 55th edition of the trade show Manila FAME will again bring together four major sourcing events: Manila Now, CEBUNEXT, Bijoux Cebu, and Manila FAME under the theme “Beyond Artisanship.”
With the four event brands together under one roof, the show will feature a wider selection of more design-forward products that showcase Philippine craftsmanship. The co-location initially took place in 2011, the first time the government and private sector united to mount a bigger show for buyers and visitors.
Organized by the Center for International Trade Expositions and Missions (CITEM), Manila FAME makes another groundbreaking move, consolidating the various design-driven sectors with the fashion industry for the March show. With the unification of the design community, the upcoming edition promises to be more exciting as the show is now dubbed as “A Design and Lifestyle Event,” scheduled from March 14 to 17, 2012 at the SMX Convention Center, Pasay City.
“We were very happy with last October’s show. The number of visitors and sales figures were significantly higher by 62% compared to the previous show. For the upcoming edition, the bar has been raised a notch higher, so visitors can expect a more dynamic show that goes beyond the world-renowned Philippine artisanship,” says CITEM Executive Director Rosvi Gaetos.
The show becomes a platform for international design collaboration, bringing together Philippine design icons Antonio “Budji” Layug, Kenneth Cobonpue, and Josie Natori for the curatorship of the show. Layug and Cobonpue will curate the show’s DeXign Zone, showcasing design innovations that feature the country’s top furniture manufacturers.
Natori will direct the development and launch of the Manila Wear brand for Philippine apparel and accessories. Manila Wear reflects the distinct Filipino fashion style that is translated into tropical wear, resort wear, lounge wear, and captures the fun and breezy Philippine lifestyle.
Merchandise developed under Manila FAME’s Merchandise Specialist Program (MSP) will also be exhibited via store vignettes with the full cross-section of product categories following the three new trend themes — Paradiso, Tribal Fusion and Stone Age. Product development will be under the guidance of International Merchandise Specialists Michael Cleghorn and Linda Simpson.
The Creation Stations, a show element first introduced last October and featured live demonstration of artisans working on Philippine indigenous materials will be back in March. This time around, the Creation Stations will highlight not just the materials but the unique craft heritage and creative movement in the country, featuring wood shavings, filigree, paper cutouts, mat weaving, and macramé.
Changes in the Manila FAME schedule will take effect in 2012 when the April edition, which mainly highlights furniture and furnishings, will be permanently transferred to March to accommodate more visitors and furniture buyers coming in from furniture shows in the Asia-Pacific. Nonetheless, holiday and gift products, and fashion accessories will be exhibited for buyers interested in these product categories and to offer visitors a wider selection of products. Held twice yearly, Manila FAME was previously held every April and October. The next edition is scheduled on October 17-20, 2012.
Manila FAME is part of Design Week Philippines, which will be celebrated in March to promote the Philippines as a premier design destination in Asia.
Aricle Source : Manila Bulletin